Takara is an international toy company known for popular products like the Transformers, Penny Racers, and others. Takara wanted a site that was simple, colorful, easy to navigate, and able to accommodate their diverse product offerings.

Ryan Cramer Design, LLC designed their site for the United States market with an emphasis on toys and technology spanning a broad range of age groups. The site was specifically designed for growth as they add new products to their lineup on a regular basis.

Design of several sub-sites was also part of the project. This included concept and design of sites for Hello Kitty, Jurassica, Cat Attack, Desktop Flyers, Rock On, and Dream Workshop. For the homepage, Ryan Cramer Design, LLC created a flash intro that features several of their popular products.